I'm Craig Parsons — a business adviser, accountant and entrepreneur with more than 40 years across accounting, taxation, financial recovery, marketing and online business development.

I built MyChallenge to answer one practical question: can an experienced businessperson use today's AI tools to build better systems, solve real problems and create a genuine income-generating business? Not theory but real projects, documented honestly, wins and failures both.

Why MyChallenge Exists

Most small business owners already know AI matters. What they lack isn't technology, it's clarity on:

Which process to improve first

Which tools are genuinely useful, not just hyped

How to introduce AI without adding complexity

How to protect customer data and keep human oversight

How to measure whether it actually worked

MyChallenge exists to work through those questions in public, one real implementation at a time.

My Business Background

Accounting, taxation and financial management

Business valuations and strategic planning

Business recovery and debt management

Entrepreneurship and small-business development

Marketing, websites and online business systems

Training, mentoring and process improvement

I hold a BCompt Honours in Accounting and Taxation, and I'm a SAIPA-registered professional accountant in South Africa, with earlier training at KPMG and PwC. I'm also the founder of Startup Strategist, helping entrepreneurs bring clarity and structure to their business ideas.

What I'm Building and Testing

An AI Opportunity Scorecard

Founding AI Opportunity Audits

AI-assisted business processes

Practical prompt libraries and implementation resources

Training based on real, documented results

The goal isn't perfection, it's a repeatable approach that takes a business owner from experimenting with AI to implementing it with purpose.

My Approach

Identify a repetitive, expensive or inconsistent process

Understand how it currently works

Select the right AI-assisted improvement

Test it on a small, manageable scale

Measure the result

Keep human judgement in the loop

Expand only once it's proven value

Take the First Step

If repetitive work, slow follow-up or scattered information is costing you time, start with the free AI Opportunity Scorecard, it'll show you where AI can make the biggest practical difference in your business.